Starter
For dealersFor small dealers and traders.
£109/mo
30 reports/month
- 30 TCO checks per month
- Full DVLA & DVSA data
- PDF export
- Reminder service
- 6-month minimum term
For UK car dealerships
Give buyers more confidence in the car they're about to buy.
73 Auto helps your sales team show customers what a vehicle may really cost to own — not just its purchase price or monthly finance payment.
From £109/month · Built for UK dealerships
Example ownership report
Real report data£5,856
a year to own · LAND ROVER DISCOVERY SPORT 2018
£488 a month · £0.79 per mile
Depreciation£1,618
Fuel / Energy£1,084
Service & MOT£769
Insurance£680
The gap in the sales conversation
The purchase price is visible. The ownership commitment isn't.
Customers can usually see
- Vehicle price
- Deposit
- Monthly finance payment
- Vehicle history
The wider cost is still fragmented
- Insurance
- Depreciation
- Fuel or charging
- Servicing & MOT
- Maintenance & repairs
- Road tax
- City charges
- Tyres
The question still left unanswered: “Can I comfortably afford to own this car?”
Why dealers use 73 Auto
A clearer customer decision can become a better sales conversation.
Better-qualified enquiries
Customers understand the wider financial commitment before progressing.
Stronger customer confidence
Transparent assumptions and ownership-cost ranges make affordability easier to understand and discuss.
Faster decisions
Customers can compare vehicles without researching every ownership cost separately.
Position stock on ownership value
Show why the cheapest car to buy isn't always the cheapest car to own.
How it works
From registration to a decision-ready ownership view.
01
Enter the vehicle
VRM · Mileage · Location · Ownership period · Usage assumptions
02
73 Auto calculates the wider ownership cost
Insurance · Tax · Fuel/charging · Servicing · Repairs · Tyres · Depreciation · Finance · City charges
03
Show the customer the full picture
Monthly cost · Annual cost · Cost range · 1-, 3- and 5-year forecast · Category breakdown · Comparison · PDF report
One vehicle. One clear ownership view.
Depreciation
£1,618/yr
28% of the annual total
Fuel / Energy
£1,084/yr
19% of the annual total
Service & MOT
£769/yr
13% of the annual total
In practice
Turn vehicle comparisons into sales conversations
A customer is deciding between two vehicles. Instead of discussing only the purchase price, deposit and monthly finance payment, your team can compare their wider estimated ownership costs.
Vehicle A
Real report dataHYUNDAI TUCSON 2016
- Fuel / Energy£1,046
- Depreciation£1,031
- Service & MOT£719
- Insurance£560
- Maintenance & Repairs£446
Actual estimated ownership cost: £404/month
Vehicle B
Real report dataMERCEDES-BENZ GLC 2016
- Depreciation£1,616
- Fuel / Energy£1,134
- Service & MOT£769
- Insurance£680
- Finance / Leasing£609
Actual estimated ownership cost: £494/month
Example comparison using two real, published 73 Auto reports — illustrative of the conversation, not a claim about these specific vehicles' current stock availability or price.
Throughout the journey
Use ownership-cost clarity throughout the customer journey.
- 01
Before the enquiry
Show an estimated ownership-cost preview alongside the vehicle.
Potential effect
More informed, better-qualified enquiries.
- 02
During the sales conversation
Generate a personalised ownership report or vehicle comparison.
Potential effect
Clearer affordability discussions and fewer unanswered questions.
- 03
At the decision point
Compare the customer's preferred vehicle with relevant alternatives.
Potential effect
Stronger value justification beyond discounting.
- 04
After handover
Provide an ownership summary, forecast and future cost visibility.
Potential effect
Continued customer engagement and stronger retailer relationship.
Commercial impact
Even a small conversion improvement can create material commercial value.
73 Auto is designed to improve the quality of the customer decision, not simply add another data report.
Example dealership
500
qualified leads / month
10%
current lead-to-sale conversion
50
current vehicle sales / month
£1,500
average gross profit / vehicle
+5% relative conversion improvement
52.5 sales/month
+2–3 additional sales
≈ £3,750 additional monthly gross profit
+10% relative conversion improvement
55 sales/month
+5 additional sales
≈ £7,500 additional monthly gross profit
£45,000–£90,000
Illustrative annualised gross-profit opportunity
Illustrative scenario only. Actual impact depends on lead volume, baseline conversion, gross profit per vehicle, customer adoption and other factors. These figures are not historical 73 Auto results and exclude 73 Auto fees and implementation costs.
Pilot programme
What we're aiming to prove with dealer partners.
+5–10%
Target relative improvement in lead-to-sale conversion
10–15%
Target reduction in average customer decision time
30%+
Target engagement with ownership-cost reports among customers offered one
Initial pilot targets. These are targets to be tested with launch partners and are not historical 73 Auto performance results.
Differentiation
The missing layer in automotive retail.
- Marketplace
- Shows the vehicle.
- Vehicle history check
- Shows what happened before.
- Finance calculator
- Shows the monthly payment.
- Single-cost calculator
- Shows one expense.
- 73 Auto
- Shows what the vehicle may cost to own next.
- UK-specific ownership costs
- Multi-category TCO analysis
- Personalised assumptions
- Explainable estimates and ranges
- Vehicle-to-vehicle comparison
- PDF reporting
- White-label capabilityEnterprise
- API / integration optionsEnterprise
Built to be explained
Know what is data. Know what is estimated
Every figure in a 73 Auto report is either sourced from official records, calculated from published rates, or modelled, and labelled accordingly, with a confidence level where it matters.
- Source data
- Official and authoritative vehicle records, where they are available for the vehicle.Source data
- Calculated
- Arithmetic over stated values and published rates, with the basis disclosed on the figure.Calculated
- Modelled estimate
- A 73 Auto model where no direct figure exists, labelled as an estimate, with its assumptions shown.Modelled estimate
Dealer pricing
Plans built for UK dealerships.
Dealer
For growing dealerships.
£169/mo
50 reports/month
- 50 TCO checks per month
- Everything in Starter
- Team access
- Priority support
- 6-month minimum term
Dealer Pro
ProFor high-volume dealers.
£299/mo
100 reports/month
- 100 TCO checks per month
- Everything in Dealer
- Advanced analytics
- Dedicated onboarding
- 6-month minimum term
Billed monthly · 6-month minimum commitment
Advanced / enterprise
Need 73 Auto inside your existing sales journey?
73 Auto can also deliver structured ownership-cost outputs into existing automotive systems and customer journeys.
- Dealer websites
- Vehicle listings
- CRM / internal sales tools
- Finance journeys
- API
- White-label reports
Your customer stays in your environment. 73 Auto can work behind the scenes.
Part of the Enterprise plan — pricing upon request.
Talk to usFAQ
Dealer questions, answered.
No. Standard dealer use doesn't require any integration — sign up, log in and start generating reports straight away. Integration/API options are available separately for dealers who want ownership-cost data inside their own systems.
Yes. Your team can generate ownership-cost reports for customers within your plan’s monthly quota. The Dealer and Dealer Pro plans include team access.
Yes. 73 Auto's vehicle comparison shows two cars' ownership costs side by side, category by category, so a customer can see how their preferred vehicle stacks up against an alternative.
Yes. Reports include PDF export, so you can hand a customer a copy of the ownership-cost breakdown.
No. Figures combine source data, calculated values and modelled estimates based on stated assumptions — each labelled accordingly. They are estimates, not guarantees, quotations or financial advice.
API access and white-label options are not currently available as standard self-service features. Enterprise customers can talk to the team about custom integrations into dealer websites, listings or CRM tools.
Dealer subscriptions (Starter, Dealer, Dealer Pro) have a 6-month minimum commitment, billed monthly.
You can upgrade to a higher plan at any time from your account for a larger monthly report quota.
More on business plans and pricing: see the general FAQ.
Make ownership-cost clarity part of your sales process.
Help customers understand the wider financial commitment before they make the decision.
Built for UK dealerships.